There’s been a lot of noise about the iPhone X’s price point. The device is Apple’s most expensive iPhone to date, starting at $999. While the device is widely expected to help Apple increase its iPhone average selling price, a new analyst report from Morgan Stanley’s Kate Huberty explains the effect that the device could have on other markets during the holiday season.
Essentially, the device could very well be the grinch that eats up everyone’s shopping budget this year…
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