It certainly seems like Apple is approaching original content more seriously now, with Eddy Cue reportedly wanting to challenge the likes of Game of Thrones with Apple’s TV shows. The Financial Times is reporting that Apple is bidding on a new drama series starring Jennifer Anniston and Reese Witherspoon, battling against Netflix for rights.
The concept of the show relates to morning television chat shows, pitched by HBO’s former head of drama. A previous report said Apple has budgeted a billion dollars towards original content efforts for the coming year.
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