20.12.2013 09:20 Uhr, Quelle: Macworld UK
Apple's Mac Pro is the new black
Apple's new futuristic-looking Mac Pro will be a status purchase, an analyst said today as she predicted the high-priced desktop will sell better than many expect."In a very real sense, this tower, this Darth Vader desktop, will be the high tech equivalent of the Air Jordan sneaker," said Laura DiDio, lead analyst at Information Technology Intelligence Consulting (ITIC). "It's certainly not going to sell in huge numbers, not with a three- or four-thousand dollar price tag, but it definitely will have high-end appeal as a status thing."Apple first introduced the radically revamped Mac Pro, which resembles a 10-in. tall round trashcan more than anything else -- although some see similarities to the diminutive R2D2 robot from the "Star Wars" film franchise -- in June at its annual developers conference.There, Philip Schiller, Apple's top marketing executive, seemed to go off script when, after showing the Mac Pro's striking design, he said, "Can't innovate anymore, my ass."Schiller
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