If you're an app developer, you may want to seriously consider localizing all your apps to the Japanese market. That's because Japanese customers now outspend US customers when it comes to paid-for apps. The news comes from the latest market report from AppAnnie. Some highlights:
1. The Only Major Country Where Google Play Vies With iOS on Equal Revenue Terms
Japan bucks the platform revenue trend seen in most countries as far as platform revenue is concerned. In the last year, Google Play app revenue has caught up with iOS in Japan, compared to the rest of the world where iOS app revenue is well over double that of Google Play on an aggregate basis.
2. Sheer Majority of Gam
