The Associated Press is reporting that Apple will be launching iBeacon technology in its 254 U.S. retail stores today, with Apple quietly launching an over-the-air update to its Apple Store app to support iBeacon receivers in its retail locations. The official move follows a report last month stating that iBeacon integration in Apple Stores would be enabled through an Apple Store app update, with the app now prompting users about receiving in-store notifications once opened. The Apple Store app also gives examples of what notifications can be pushed to the devices of in-store customers through the use of iBeacons, such as messages about picking up online orders and store events.
