01.11.2013 13:20 Uhr, Quelle: Macworld UK
iPad trade-in interest doubles over 2012
Long before Apple started selling its iPad Air today, more than double the number of consumers asked for price quotes on their older tablets than last year, a pair of buyback companies said.The trade-in activity hints at strong early sales for the iPad Air."It's a huge upgrade from the earlier iPads," said Anthony Scarsella, chief gadget officer at Boston-based Gazelle, one of the companies that buys used consumer electronics. "It's much lighter and thinner."Scarsella said Gazelle's trade-in price quote volume was up 130% oer October 2012.Jeff Trachsel, chief marketing officer at NextWorth of Billerica, Mass., cited a similar statistic. "Compared to last October, our quote volume is up 127%,"said Trachsel. "iPad trade-in quote requests came in early, peaked higher and have maintained their level longer than last year."Last year, Apple unveiled the fourth-generation 9.7-in. iPad and the iPad Mini on Oct. 23 and began selling both Nov. 2. This year,
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