After a search that took nearly a year, Apple yesterday announced that Burberry CEO Angela Ahrendts will be joining Apple this spring as the company's Senior VP of Retail and Online Stores.
Make no mistake about it, heading up Apple's retail stores is an extremely challenging and important position. Indeed, the short tenure of former Senior VP of Retail John Browett underscores just how challenging it is to follow in the footsteps of Ron Johnson, Apple's original retail mastermind.
Apple stores are well-oiled machines that together comprise the most profitable retail business in the country. The person charged with heading up this portion of Apple's business carries a lot of responsib