11.10.2013 14:50 Uhr, Quelle: Macworld UK

Apple's Jony Ive describes his "fanatical" approach to design in new interview

Apple's Sir Jony Ive has given an insight into his designer mind in a new interview, explaining his "fanatical" approach to design, whether working the design of a on a new iPhone, a Mac or a one-off Leica camera. Ive has collaborated with industrial designer Marc Newson on a charity auction for U2 frontman Bono's Product (RED) campaign. The duo have chosen or customised more than 40 objects for the auction to help in the fight against AIDs, Tuberculosis and Malaria, including a custom Leica camera and a pair of 18-karat gold Apple EarPods. In a rare interview, Britian-born Ive spoke with Vanity Fair about the auction, which will t

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