03.10.2013 15:05 Uhr, Quelle: Macworld UK

Smartphone vendors target BYOD enterprises

Smartphone vendors have rekindled their infatuation with enterprises as the consumer segment fizzles; this week's exhibit is the launch of LG Electronics' Gate, which separates users' professional and private lives through virtualization.After concentrating on consumers during the last couple of years, smartphone vendors are being driven by tougher competition and lower margins in the mass market to focus more on enterprises, according to analysts."It is becoming increasingly tough, particularly for companies like LG, who is a big player but essentially a follower. It is not going to be able to call the shots with Samsung in such a dominant position globally," said Andrew Brown, executive director for enterprise research at Strategy Analytics.Francisco Jeronimo, research director for European mobile devices at IDC, agreed."The consumer segment is getting saturated, so opportunities to grow will decline in the coming years," he said.Vendors are going after both BYOD (bring

Weiterlesen bei Macworld UK