01.10.2013 17:50 Uhr, Quelle: Macworld UK

Apple and the long campaign

You've seen the linkbaiter, headlines:"Apple loses ability to innovate""New Apple products tread water"And, of course, the now-perennial:"Is a Jobs-less Apple doomed?"Sure, Apple may have sold a record 9 million new iPhones during their first weekend on sale, but where's the excitement, where's the pizzazz, where's the frickin' innovation that  the pundits demand?After all, what does this year's crop of new products bring us? Iterated iOS devices, Macs, and operating systems. Each adds a sprinkling of new features, interface tweaks, and improved performance. Ho and hum, right?Wrong. If you believe in a whiteboard strategy of planning your future in weeks, months, and years rather than simply reacting to what the other guy is doing, Apple is right on course.This crop of products and updates reminds

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