The unveiling of the iPhone 5s and 5c precipitated a nearly 51-point drop in shares of Apple, falling from US$505 to $454 in less than a week's time.
The recent decline in Apple's share price serves as a prime example of why keeping a close eye on Apple's stock performance is often an exercise in confusion.
The impetus behind the large sell-off of Apple shares was the higher than expected price tag associated with the iPhone 5c. Investors have been clamoring for a cheaper iPhone for years, viewing it as the only means for Apple to attain meaningful market share. Never mind, of course, the fact that Apple continues to command the majority of all profits in the smartphone market.
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