You've never been so popular as when you're riding around the streets of San Francisco in a 1967 Volkswagen Beetle covered in 1,659 flashing lightbulbs. As the pulsing hum of electric generators comes barreling around the corner, it's enough to put a smile on the face of even the most jaded SF resident. "I'm Eric Staller," he introduces himself, as we stand outside the car for a interview, "and I just can't help but answer to my deepest subconscious impulses." Trained as an architect, the New York native soon found his calling as an artist, dabbling in sculpture and performance art at the University of Michigan.