In a guest post for VentureBeat, Patrick Keane writes that the new flat aesthetic in iOS 7 will force mobile advertisers to adjust their approach and will ultimately result in the decline of mobile banner ads.
While I certainly hope that the end result envisioned by Keane comes to pass -- after all, who enjoys intrusive banner ads -- I'm not quite sure if I agree with some of his reasoning.
Proferring a line of thinking that's becoming extremely common these days, Keane suggests that the era of skeuomorphism has outworn its welcome.
With the release of digital and mobile technology, skeuomorphism, or design th
