Nokia has copied the Samsung and Microsoft's attack ad approach towards the success of Apple and its iPhone. In this instance, Nokia parodies the style and language of Apple's recent iPhone "Photos Every Day" ad that highlighted the popularity of the iPhone camera and ending with the statement, "every day, more photos are taken with the iPhone than any other camera." Nokia counters this in its latest Lumia ad claiming, "every day, better photos are taken on Nokia Lumias than any other mobile."