Though the iPhone 4 was released over three years ago, it remains an important driver of smartphone sales in emerging markets like India. Indeed, strong sales of the iPhone 4 helped Apple sell a lot more iPhones this past quarter than many analysts were expecting. Tim Cook even noted that the iPhone 4 remains an attractive device for first-time smartphone buyers worldwide.
The Wall Street Journal reports:
Not that selling older models in emerging markets is a new strategy for the company. And it has potential downsides, as lower-priced phones can squeeze gross profit margins.
But Apple, despite its image as a premium player, is adopting more aggressive tactics to sell its oldest smartphone in markets wher
