Apple has historically never been a company terribly concerned with gaming. That all changed, however, when the App Store was launched and iOS, in the blink of an eye, became one of the more popular gaming platforms in the world.
Highlighting the increasing importance of the iOS platform to gaming, EA executive Frank Gibeau recently said in an interview with VentureBeat that EA generated more revenue via Apple in the last three months than it did with any other partner.
The quarter was a bit of an anomaly because we didn't put out any blockbuster console titles, but our biggest retail partner, measured by dollar volume, in Q1 was not Be