Cars are dangerous, all the more when drivers reach for controls positioned at arm's length. Road risk is increased by the fact that many drivers seek distraction or productivity while rolling along. Multitasking while behind the wheel can be more perilous than driving drunk.
The car also represents third-party business opportunities. It is an under-served mobile environment. Many apps that work beautifully at home or in a coffee shop, such as music playback or messaging, are halting or awkward in the rolling living room of a car.
The race is on for control of the car's infotainment systems
