Future PLC puts out some incredible titles: MacLife, PC Gamer, T3 and dozens more. But being a publisher, they're always looking for new stuff to sell, so if it had to be anybody, why not them? The company has just released the Royal Baby App that, you guessed it, is dedicated to the impending arrival of Kate and William's as-of-yet unborn child.
There hasn't been this much excitement in the air about a birth since a baby supposedly came into the world in a manger more than 2000 years ago. And not just here in Britain. In America, people lap up Kate and William baby news like it's a hot fudge sundae in Deat