Bids for the latest attempt to sell Hulu closed on Friday at 2PM PT, with no clear leader. Reportedly at the top of the bidding with very similar offers are DirecTV, The Chernin Group, and Guggenheim Digital Media. Two other bidders allegedly behind the top three are Time Warner Cable, and equity firm Kohlberg Kravis Roberts. Beyond just undisclosed cash considerations, the conglomerate that currently own the digital video streaming service are evaluating content licensing provisions, which vary suitor to suitor.
