Apple CEO Tim Cook is said to have told top retail managers in a secret meeting that the company would like to "equalize" the difference between the percentage of customers that come to Apple retail stores for iPhone repairs versus iPhone sales. The move, reported by unnamed sources, would encourage more customers to use the Apple retail presence to buy iPhones (where currently only 20 percent of buyers do) through the use of direct trade-in offers and other incentives. The recent addition of the iPhone to Apple's "Back to School" promotion was allegedly the first step in the plan.
