Instagram late last week rolled out an app update that enables users to upload video in 15-second snippets. As you might expect, users can choose from up to thirteen distinct filters to apply to their video.
So how did Instagram's photo-loving user base take to the app's new functionality? While there were inevitably some detractors who derided Instagram for expanding beyond its core functionality, the new feature thus far seems to be a rousing and unmitigated success.
Speaking to CNET, Instagram said that users uploaded 5 million videos in the first 24 hours since the updated app became available.
