Vudu's previously PC-only movie conversion program has exited beta, and is now available on OS X. The conversion of a first disc, either Blu-Ray or standard DVD is free, with a $2 per title fee assessed on future disks. SD DVDs may be "upgraded" to HDX for a one-time fee of $5. Users who convert more than 10 movies receive a 50 percent discount through August 31. Titles "converted" are available on the UltraViolet streaming service on various set top boxes, smart TVs, and mobile devices.