Peter Molyneux's 22Cans studio put out Curiosity on iOS last year, as a sort of a social game-slash-experiment. The idea was that hundreds of thousands of people would be able to download the app, and then use it chip away (by tapping) on a virtual cube, unearthing layer after layer of virtual cubes, with only one person getting the chance to eventually tap on the center. Originally, the project was scheduled to end sometime next year, but that's become too long for 22Cans: The company has decided to update the app down to the last 50 layers.
"I think six months is a long time for this to go on," Molyneux has told Wire