Apple's lead designer, Jonathan Ive, is one of the featured people in a newly-published Time 100 list for 2013. The tribute paragraph is written by U2 frontman Bono. "Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple's design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them," the text begins.