Accompanying its debut at T-Mobile stores around the US, the carrier has debuted the first TV ad for the iPhone 5 on both cable and broadcast outlets. The straightforward ad highlights both the iPhone's arrival on the US network, as well as featuring T-Mobile's new "uncarrier" approach that eschews contracts in exchange for lower up-front fees for phones and monthly instalment payments, which allow for less-expensive talk, text and data options. The debut of the iPhone in T-Mobile stores brought some line-ups to T-Mobile flagship stores for the first time.
