Just shy of two weeks after Apple added a "Why You'll Love iPhone" section to the product's showcase on its website, the company has now expanded the theme to the iPad. The iPhone feature page was seen as a response to the (at the time) Samsung Galaxy S4 launch, but now appears to be part of an overall advertising theme that focuses on quality awards, the design of the hardware, the display quality, battery life, camera and the App Store ecosystem. On both the iPhone and iPad pages, Apple takes some light shots at its competition.