Samsung spent $401 million in US TV, Internet, print, and billboard advertising for phones during 2012, surpassing HTC and even Apple, according to Kantar Media data obtained by the Wall Street Journal. The figure represents a quintupling of its budget for 2011, which amounted to just $78 million. By contrast, Apple's budget went from $253 million to $333 million, and HTC's budget actually shrank from $124 million to $46 million.
