Samsung's lead over Apple last year in the smartphone race was helped by a massive marketing blitz, reports The Wall Street Journal. Figures published by Kantar Media showed that in 2011, Apple was outspending Samsung three-to-one in mobile phone advertising (red graphics). Samsung massively increased its phone advertising spending from $78 million in 2011 to $401 million in 2012, 20% higher than Apple's $333 million.The willingness to spend heavily could prove even more important as the technology gap between rivals narrows. "They understand how to build a strong pro
