While the design overhaul of the App Store last year was a noticeable change by the company to freshen up the layout, most changes Apple makes are very subtle -- such as the "swipe to advance" app call-outs on the main page (which previously required tapping arrows). Another change is a recent move towards Apple itself adding short editorial comments in the "details" section of selected apps, preceding what is normally company-supplied copy about what the app does, screenshots and the latest changes.
