10.04.2012 18:05 Uhr, Quelle: The Unofficial Apple Weblog

AT&T spending more to launch the Lumia than it did on the iPhone

AT&T is investing heavily in the Nokia Lumia 900 and spending more money on the Windows Phone handset launch than it did on the iPhone, according to a report in Ad Age. The wireless carrier may be spending as much as US$150 million to advertise the phone, which is an AT&T exclusive. This is a lot of money, even for a carrier like AT&T and leaves us wondering why it would spend so much on a platform that is losing market share. Ad Age points out that, after years of exceptional sales, AT&T's smartphone growth is slowing now that the iPhone is available on Verizon and Sprint. Rather than rely only on

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