09.04.2012 19:05 Uhr, Quelle: MacNN

AT&T said spending $150m on Lumia 900 ad push

AT&T has earmarked as much as $150 million for promoting the Lumia 900 launch, insiders claimed Monday. An Ad Age leak had AT&T going beyond conservative estimates depending on conditions. AT&T declined to comment on the assertion, although it has publicly promised a major ad campaign with TV ads and other promos in effect.

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