15.09.2011 21:50 Uhr, Quelle: MacNN

Apple ranks second in brand value, study claims

Apple has leaped ahead in rank to become the second most valuable brand in the world, an interim 2011 Brand Finance study claims. Although the worth of a brand is difficult to quantify, Brand Finance's latest metrics put Apple up 33 percent to $39.3 billion. Leading the list is Google, which rose 9 percent to just under $48.3 billion.

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