27.07.2011 22:05 Uhr, Quelle: The Unofficial Apple Weblog

How one independent retailer competes with Apple Stores

Darryl Peck has a 25-year long history of working with Apple; first as a software developer, then as a reseller at outpost.com. Four years ago, the seasoned businessman decided to open his own retail store, PeachMac, and now he competes head-to-head with the Cupertino company. Even though Apple has five stores throughout Georgia, Peck still manages to draw in customers. Similar to Apple, the secret to his success is ample inventory, attractive store layout and exceptional customer service. Peck fills his stores chock full of Apple products and over 1500 accessories, as compared to the 300 or so carried at Apple Stores. Each accessory is carefully selected an

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