07.07.2011 20:05 Uhr, Quelle: The Unofficial Apple Weblog

Apple cuts iAd buy-in fees

Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1 million or more for an ad campaign that ran only in iOS apps that were designed to display the ads. Many of the initia

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