German designer and "product architect" Dieter Rams, whose iconic work in the 1960s on such products as the Vitsoe 606 shelving system and Braun's hi-fi and kitchen appliances are still widely influential on designers such as Apple's Jonathan Ive, was recently interviewed by Fast Company Design and shared his thoughts on modern disposability, the principles of good design and the importance of having a company that values lasting, elegant design.
