As good as it can be, most associate Fujifilm with bargain cameras, where the emphasis is on the features for the price, not the features themselves. The FinePix X100 is a rebellion against that image: with a full-size sensor, an ultra-bright specialized lens, and high-end construction, it's about appealing to pros or serious hobbyists who will pay anything for good image quality. Our review of the X100 will look into whether Fujifilm has shaken up its reputation or if there's still work to be done.
