12.05.2011 02:05 Uhr, Quelle: MacNN

Apple says 50% of iPad readers opt in on giving info

Apple on Wednesday confirmed that the sudden flood of iTunes magazine subscriptions available in recent days was due to a change of heart by publishers. Internet services VP Eddy Cue told tablet magazine publisher Nomad Editions' Mark Edmiston that publishers had found about 50 percent of all readers voluntarily providing their names and e-mail addresses when asked. The "insurmountable obstacle" of a lack of automatic access to subscriber info turned out to be a non-issue, Edmiston explained to Forbes.

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