Mike Zonrek reports that Apple has suddenly removed iAds from kid-focused applications in the App Store. Zonrek is the developer behind Dex, a Pokémon-browser which has been downloaded over 500,000 times and is a favorite among kids who are into Pokemon.
Zonrek uses a combination of iAds, AdMob and in-app purchases to generate revenue from his app. Late last week, Zonrek noticed his iAd fill rate had fallen from 16.5% to zero. Concerned by the drop, he fired off an email to Apple to find out what happened. Apple responded with the following statement:
We periodically review the apps in the iAd Network to ensure that all a