Each week Ross Rubin contributes Switched On, a column about consumer technology.
Much like their home countries, Apple and RIM share much in common, but contrast in important ways. Both companies are among the few that produce their own software for their cellular handsets. Apple, a personal computing pioneer, sees market expansion in cellular. RIM, a smartphone pioneer, sees market expansion in mobile computing. Looking at the tablets on offer, Apple has been just as adamant in decrying a 7-inch display as RIM has been de