Each week Ross Rubin contributes Switched On, a column about consumer technology.
This week's announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified its original disposable camcorder to be reusable after hackers showed it could be done. And its success continued to defy convention that the product would resonate against a slew of digital camer
