That's a really nice internet you have there. It'd be a shame if anything were to happen to it. That's the threat Apple's app-centric approach has leveled against the World Wide Web as we know it, according to Roger McNamee, co-founder of the private equity firm Elevation Partners.
"There's a titanic clash for control of the internet. Fundamentally, this is between the world-wide web on the one hand and Apple's app model on the other," McNamee told CNBC in an interview. "Right now Apple is just killing the World Wide