Millennial Media in its report for March mobile ad share showed Apple bouncing back in mobile ad share. The Verizon iPhone was credited with an 11 percent spike in iOS ad hits just over the past month. While Android still had the leading share specific to smartphones at 48 percent to the iPhone's 31 percent, Apple's ad impressions were now growing faster as well, at 29 percent month-to-month versus 23 percent.
