09.04.2011 07:20 Uhr, Quelle: Engadget

Aurasma's AR iPhone app to turn everyday objects into multimedia triggers

We've seen augmented reality done what seems like a million different ways, but we've never seen it quite like this. The New York Times reported Wednesday on a forthcoming iPhone app called Aurasma that has the power to turn ink-and-paper publications into interactive mine fields. Aurasma, conceived by enterprise software firm Autonomy, uses a scaled down version of the outfit's IDOL pattern recognizer to identify images stored in a vast database, and then converts those images into related video. Unfortunately, the first release of the app, scheduled for sometime next month, comes in the form of an

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