Each week Ross Rubin contributes Switched On, a column about consumer technology.
When Apple introduced the iPad, it had but a smattering of third-party applications, but the company stressed its own. As Apple iPhone software SVP Scott Forstall stated in the iPad introduction video, "We looked at the device and we decided: let's redesign it all. Let's redesign, reimagine and rebuild every single app from the ground up specifically for the iPad."
Compare this to the strategy employed by RIM, makers of the upcoming
