Apple is now actively promoting AirPlay-capable apps on the App Store. A section in the storefront groups together titles that exploit the recently-enhanced streaming feature, which pushes content to an Apple TV. Some titles central to the promotion include Air Video, which streams non-native media like AVI and MKV files, and Discovery Channel HD, an iPad app that offers access to clips from Discovery TV. Foremost, though, is Apple's own iMovie editing tool.
