A little while back at GDC, I was introduced to a market for games that I'd never known much about before. There is a whole ecosystem of casual game companies out there that make PC games that appeal to an audience outside of the usual gaming crowd (read: usually older and female). Big Fish Games is one of the biggest of these companies -- they produce a number of games every year (usually hidden item or time management games) and sell them first as free trial downloads and then full PC versions on the website. Recently, these companies have started poking their way into Apple's iOS system, porting over their already large library of titles to Apple's platform, and selling them to this same casual audience on a brand new platform.
Of quite a few of these games I saw at GDC,
