10.03.2011 10:05 Uhr, Quelle: The Unofficial Apple Weblog

Why Apple.com hosts movie trailers

Here's a pretty interesting story about why Apple.com, of all places, hosts movie trailers. It all goes back to that first Star Wars: The Phantom Menace trailer back around 1998 (which I watched hundreds of times, before I saw the actual, less exciting movie). Over on Quora, a former Apple employee named Chad Little says that "Lucasfilm had posted a rather crappy trailer on their site, and the team at Apple was appalled." So Apple allegedly went back and looked up DNS records to contact the Lucas team, and it had the movie encoded with QuickTime rather than the RealVideo that was being used. At the time, Apple hosted the trailer with a little company called

Weiterlesen bei The Unofficial Apple Weblog

Digg del.icio.us Facebook email MySpace Technorati Twitter

JustMac.info © Thomas Lohner - Impressum - Datenschutz