For the viewing pleasure of those folks who were tuned into TUAW TV Live on Wednesday, February 16, we had a little disco inferno going. Tipped by a reader about a godawful Apple marketing film titled "We Are Apple: Leading The Way," it was so bad it just had to be good. Now we have a few more facts, including that this video was shown at the introduction of the Mac.
There are some memorable moments -- like a guy carrying a 60-lb. Apple Lisa under his arm like it was a MacBook Air. Most of all, it's the screechy Irene Cara-like disco soundtrack, heavily copying from "What a Feeling" from the movie Flashdance, that makes your stomach churn.