23.02.2011 17:50 Uhr, Quelle: MacNN

Apple cuts minimum iAd buy price in half

Apple has slashed the minimum spend needed to get into iAd in half, says All Things Digital. While the company initially set the iAd barrier at $1 million, hoping to attract wealthy, high-profile marketers, it is now said to be requiring only a $500,000 investment. Although still placing the ad network out of range for many firms, the change should increase the number of eligible parties.

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