In an interesting move, Warner Brothers has released two movies as apps -- including extras -- semi-skirting the iTunes Store. The idea is to offer movies to customers who live in countries without movie sales via iTunes. Of course, Apple still gets the 30% cut of the in-app purchase cost.
Interestingly, this technique goes directly against one of the clauses in Apple's current App Store guidelines, 2.21: "Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore." Apparently not all apps-as-movies are created equal.
Movies are distributed as in-app purchases via free universal iOS apps (one per film). As of this writing only two movies are available: The Dar
